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was the Lead UX/UI Designer at Matter Design Agency on a six-month initiative to redesign and elevate TheUpside.com into a next-generation e-commerce experience on BigCommerce, supporting customers across Australia, Europe, and the USA.

From July to December 2020, I was responsible for conducting discovery, building detailed wireframes, and designing high-fidelity prototypes that brought the brand’s elegant, editorial aesthetic to life. The project included end-to-end mobile and desktop wireframes for the homepage, PDP, PLP, mega menu, shopping cart, search, account pages, FAQs, terms, and FAQs, as well as a comprehensive style guide and design system.

I extensively collaborated with the client on visual direction, blending their desired influences—soft luxury, modern femininity, and curated storytelling—with straightforward, scalable commerce functionality. The site went live in December 2020 at www.theupside.com.au, serving as a global digital storefront for Australia, Europe, and the USA.","absoluteBoundingBox":{"x":33189.0,"y":8193.0,"width":556.0,"height":638.0},"isolatedAbsoluteRenderBounds":{"x":33189.44140625,"y":8198.6201171875,"width":551.44921875,"height":624.6201171875},"relativeTransform":[[1.0,0.0,596.0],[0.0,1.0,0.0]],"size":{"x":556.0,"y":638.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I was the Lead UX/UI Designer at Matter Design Agency on a six-month initiative to redesign and elevate TheUpside.com into a next-generation e-commerce experience on BigCommerce, supporting customers across Australia, Europe, and the USA.

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I extensively collaborated with the client on visual direction, blending their desired influences—soft luxury, modern femininity, and curated storytelling—with straightforward, scalable commerce functionality. 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