Product + UX Designerkatelyn.szmurlo@gmail.comThis website was designed by Kate

Hi, I’m Kate. 👋 I’m a product and visual designer with over 10+ years of experience

Scroll to see my work
Tripadvisor AI travel chat bot phones

Launched January 2025

AI travel chat bot

Tripadvisor0-1 BuildA/B TestingProduct Design
Circle app sign-in and group feed screens

Product launch coming soon

AI-Coded App

Circle appClaude Code0-1 BuildProduct Design
Public Trips creation and published screens

Research project June - August 2024

Public Trips

Tripadvisor0-1 BuildUser TestingProduct Design
Therabody product listing page

Launched Feb 2022

Landing + Detail pages

TherabodyA/B TestingUX/UI Design
MyLOLA shopping cart experience

Launched January 2022

Shopping cart

MyLOLAUX/UI DesignA/B Testing
The Upside desktop and mobile shop

Launched Sept 2021

0 to 1 Build

The Upside0-1 BuildUX/UI Design
Oh more projects!Oh more projects!Oh more projects!Oh more projects!
Tripadvisor trip itinerary for Antigua with map and saved places
Plenti mobile landing page
Wine Stash category page on desktop
Wine Stash mobile shop

Design guidelines

Consistent use of stroke widths, style and metaphor is necessary for icons to feel streamlined in the design system storybook.

Do

Draw simple objects that are easy to identify.

Don’t

Embellish icons with unnecessary details.

Do

Create icons that are outlined.

Don’t

Fill the icons, unless that icon has an interactive state.

Editorial workout content on three phones
Kate in Paris

Say hey

I’m a Denver based Senior Product Designer with a background in digital and brand design. I’ve been a lead senior product designer for Tripadvisor and love helping people travel every day.

I’ve spent most of my career designing for a variety of e-commerce clients in both the United States and Australia. Some of these clients include Therabody, MyLOLA, HSBC Australia, and TheUpside.

Say hey